Tag Archives: cheap

Ryanair Press Release Analysis

Yesterday, I accidentally opened the Ryanair page and found they were offering £2 one way tickets for journeys in November through to March. The tickets went really quick and by the time I got home there weren’t any left for the routes I was interested in.

I started to dig around to see how come I missed this great offer. Even though I’m subscribed to Ryanair’s newsletter I got no heads-up for it. I checked on their Press Release page but there was nothing on it either.

So it’s not just me. 66 million Ryanair passengers, some of whom are surely subscribed to the newsletter and others who check their PR website regularly didn’t know of the sell-out. Why?

The only reasonable explanation I can offer is that it’s one of Ryanair’s marketing tactics. News spread quicker by word of mouth then via any press releases, newsletters or any other marketing campaigns. Moreover, it’s reaaaaaaaally cheap.

I continued to wonder how this may work. Surely, Michael O’leary isn’t going to make it easy for us to figure out when he’s planning the next sale.

I went through all Ryanair’s special offers press releases and put their dates on a Google Calendar.

So I went ahead and analysed the press release calendar pattern quickly. Here’s what I found:

Ryanair Press Release Analysis

Ryanair Press Release Analysis

Almost 60% of all Ryanair special offer announcements were made on a Monday or Tuesday, with just over 20% made on a Thursday. They have never made any announcements on a Saturday, Wednesdays and Sundays being the least popular days when nearly 10% of their announcements were made.

The period analysed was between February 2007 and November 2009 as their announcements don’t go any further than the beginning of 2007.

Very interesting is the immense growth of press release popularity in the second half of this year when almost 60% of all special offer announcements were made – 34 out of 58.

The press release pattern seams very erratic. Some of the offers were prompted by bad publicity, e.g. ‘Ryanair gives away 1.1m FREE seats BBCPanorama lies’ (O’leary beautifully manipulated the whole Panorama crew who did publish his interview on their website).

Right, so what are we gonna do with the findings? There are a few tips we could bear in mind:

– don’t wait for the newsletter to announce any big sales

– they’ll come unexpectedly on Monday or Tuesday

– if not check on a Thursday

– you’re safe to go for a pint on a Friday because there will be no announcements on a Saturday

– Sundays should be quiet too, with only a handful of less important announcements made

Finally, judging from the popularity of the offers yesterday if there will be a sale tickets will go within a few hours. So be prepared to buy when the time comes.

I’d love to be able to provide any alternative analyses of this type but unfortunately weren’t able to find any. Looks like Ryanair’s not very popular with academics.

Anyway, hope this helps a little bit. Keep your eyes open and let me know if you spot any trends. And any big sales of course!

8 Ways to Get Cheap Ryanair Flights

Some travellers hate Ryanair for it’s user unfriendly policies, poor customer support and millions of other things. I travel often and it’s not usual for me to fly 5 times a year. That’s at least 10 flights each year. I’ve learned to travel as cheap as possible with Ryanair. Although they do have cheapest fares on all of their European routes, they often charge for


If you love it like I do, here’s 10 ways to enjoy your trips even more.

Our cheapest fares are available, on www.ryanair.com, for passengers who travel at off peak times (after 12.00 Monday to 12.00 Thursday and after 12.00 on a Saturday). Our lowest fares generally require an advance purchase of 14 days; however this can vary up to 28 days. Passengers can search for our lowest fares by checking the flexible search option box when selecting your departure and destination airport.

1. Don’t pay for baggage

I can’t  stress enough how important it is for me to travel light. One bag is all I need. Travelling with Ryanair you’ll need to pay for any item of luggage apart from your hand luggage. I’ve referenced One Bag a lot of times on this blog. It may not work the first time but eventually you’ll become a one-bag master. It takes a little thought, planning and patience. But it pays well. Both me and my girlfriend have travelled light for the past year. It gives you freedom, lets you enjoy your holiday even more and it’s cheaper.

If you buy 5 round trip tickets a year,  you’ll save £300 as opposed to anyone usually travelling with one item of checked bag and a staggering £1000 in comparison to those usually taking 2 suitcases. £300 means at least one more round trip for me and my girlfriend. Alternatively, you can spend this money on high quality lightweight clothes that will keep you warm and will dry quickly.

2. Don’t pay for insurance

If you travel often get an annual travel insurance that will cost about 15 pounds. Again, you’ll save about £45 on 5 round trips and can chose the cover that suits you best.

3. Don’t pay for priority boarding

Don't pay for priority boarding

Don't pay for priority boarding




Theoretically, all passengers could buy priority boarding and would all be standing in the same queue. It’s 8 pounds per return trip = 4 pints!

4. Don’t pay for anything on board

Raffle tickets, coke and smoke-free cigarettes are all great fun and help fund the cheap tickets. Thank you guys 🙂


Don't buy anything on board

Don't buy anything on board



5. Don’t pay credit card charges

Ryanair charges ridiculous amounts for all credit and debit cards apart from Visa Electron. Here’s more on how to obtain one.

6. Keep an eye out on offers

Ryanair’s special offers website is useful sometimes but I prefer Skyscanner.net. You’ll have to buy directly via Ryanair’s website anyway. But their search engine really gives you the best overview of the cheap flight offers. If you’re really determined you can experiment with various destinations and connecting flights combinations. Don’t forget to check out the guide to Sleeping in Airports. Sleeping in an airport may not sound like an great idea but it can help take prices of your tickets really low.

Remember to check other airlines for better access to cities. Ryanair’s strategy is to minimize costs by flying to unpopular remote airports.

7. Booking techniques

Booking in advance is usually the best way of ensuring you’ll get your tickets at a reasonable price. Prices may go up nearer to the departure but they also may go down. Ryanair’s sell outs are usually 2 weeks prior to the departure which ideal for last minute fans.

Also tickets tend to be least expensive in November, January and June. Yes, June is the beginning of the holiday season, this is when days are longest and weather is reasonably good. For some regions like the Mediterranean, Spain and France it’ll probably be too hot anyway for those used to the weather on the Isles.

8. Check your destination

Before paying for your £10 return check how easy and cheap it’ll be to reach your final destination. Ryanair prefers low budget small and remote airports that charge little and are unpopular with other airlines. Some of their flights arrive late at night when there is no other transport available. And a 50 mile ride in a cab is expensive everywhere in the world. Always sum up the cost of your flight and airport transport before you buy any tickets. It may be cheaper to pay more for air travel.

Self-Sustained Travel

So we are the lucky ones living in the 21st century with global economy and the internet at our disposal. We’re used to travel being relatively cheep and available to almost everybody. Self-sustained travel is about using all the benefits of the 21st century technological development and human’s creativity to travel without constraints of time and funds. In other words you become a nomad working your way up modern economy backyards to obtain funds in the western world countries and live in the developing areas with your low income.

A good example are Tim and Cindie Travis from downtheroad.org who set off for a bike trip in 2002 and have been travelling ever since. Before they left, they saved enough to survive away from home for 7 years. They planned a minimalistic budget including sleeping in a tent and self-catering whenever possible. According to Tom, they both live on about $25-30 a day, that’s $15 a day. What’s more, thanks to their website, they’re able to live almost entirely on income generated by their website. Click here and here for more details.

According to Cindie, their income places them just below the US poverty line. Yet, apparently they love their way of living and have no intention of stopping.

That’s as far as the theory goes. I have not heard of anyone else doing a similar thing. But I have seen travellers begging, selling things on the street, singing, playing instruments and so on. Some of them travel more than others and I wouldn’t be surprised to find they were keeping low profile not really interested in others discovering their source of income.

I found Guide to Homelessness recently, and the guy says he’s got a permanent part-time job and lives in a car, thus minimising costs. He’s not exactly a traveller but a very intelligently organised homeless guy that made homelessness another way of living rather than a source of despair.

John Gregory’s The Art of Travel is an elaborate guide to continuous travel. He’s an American just like Tracy and Cindie and has spent over a decade travelling cheap around the world (he says on his website “On $25 a or Less“). In the developed countries it is relatively easy for an English speaker to get a job that would allow saving some money for the next trip. Which is what John does, after a few months of hard work in a restaurant, he packs up and goes for yet another trip.

In my opinion, in today’s circumstances it is relatively easy to live off travelling especially if one can take advantage of the modern means of communication. There are over 9 billion people in the world. Suppose only 100 thousand donate £1 each every year, it’s more than enough to travel in comfort around the year. Reality isn’t as simple as that and getting people to donate or even buy something from you may be a difficult task. But with a little bit of persistence it may be achievable.

Continuous travel is a challenge and it’s worth knowing what unconventional ways of living people have come up with. I’m dreaming of leaving my job for good and travelling for the rest of my life. I don’t suppose it’ll be easy but so isn’t my present life: sitting in an office completing repetitive tasks is turning me into a vegetable. Life’s too short for me to volunteer to spend it in a cage.

How Many Bags?

In some people’s opioion One Bag is more than enough for most leisure travellers. I’m a sustainability fun and quite stingy sometimes (other times I just spend as crazy unfortunately). The One Bag phylosophy goes well with what I’m planning on doing. It gives a new perspective for freedom seekers. Freedom of movement and a source of enjoyement in itself.

One thing is to cary as little stuff as possible. My jeans are buried in my wordrobe when I go outdoors. My camping backpack including 2 sleeping bags, a 3-man tent, a stove and some other bits and bobs. Weighs about 15 kgs and is getting smaller and lighter with time. What goes in my backpack is pretty much all me and my girlfriend need for a weekend in the mountains.

We put some food in her backpack mostly for her to enjoy carying something on her back but also for convenience. I was thinking of getting lightweight tent for 2 and smaller sleeping bags but am doing alright with what I’ve got at the moment and plan to save the money for bigger trips.

Packing itself’s now become my new hobby. I try to take only the stuff that I am going to use and that is necessary for me to spend the weekend fairly safely. No laptops, no huge camping torches, no bulky tops. Minimalism is the keyword.

I plan my packing long before I get to actually sticking stuff in the backpack. When buying new clothes or equipment I try to only buy things that I will really need, that would ideally be useful for more than one purpose, that are easy to use and unlikely to break easily. I look at these things as a backpacker rather than a consumer.

Most of the stuff offered in camping stores is completely useless and absurdly expensive. Stuff that you won’t need include lanterns (get a headlight instead, much more useful, smaller and lighter), huge sleeping bags (check how efficient they hold warmth and how much they weigh) or pillows (take a pillowcase if you need and stuff it with your clothes).

The camping backpack I have now is quite heavy but comfortable and useful. Moreover, I got it reaaally cheap. So it’ll stay with me for now.

I’m looking to get a flight backpack that would fit in the following description:

– lighter than 1 kg

– 30 – 35 liter in size

– dark in colour

– no fancy stuff, just a backpack; I don’t need space for a laptop

– price under 50 pounds.

7bags.co.uk seem to be quite useful. Haven’t found the right one yet though.

Anyway, I’ve tried following the guidelines from One Bag and can only say it’s a brilliant idea. As Ryanair punishes overweight travellers carying one backpack reduces ticket prices by a great deal. Sometimes more than half the price. You don’t run the risk of losing or dalaying your luggage (we once arrived on an airport wearing t-shirts and tops – our suitcase arrived a week later). Finally, you don’t have to carry the heavy, bulky thing. Instead, you can start enjoying your stay immediately after landing.

So what I want to say is the One Bag concept really works. It is a great way of reducing travel costs and increasing pleasure. It is a great way of enjoying your free time without the burden of your heavy, bulky suitcase.