Category Archives: ryanair

Ryanair Press Release Analysis

Yesterday, I accidentally opened the Ryanair page and found they were offering £2 one way tickets for journeys in November through to March. The tickets went really quick and by the time I got home there weren’t any left for the routes I was interested in.

I started to dig around to see how come I missed this great offer. Even though I’m subscribed to Ryanair’s newsletter I got no heads-up for it. I checked on their Press Release page but there was nothing on it either.

So it’s not just me. 66 million Ryanair passengers, some of whom are surely subscribed to the newsletter and others who check their PR website regularly didn’t know of the sell-out. Why?

The only reasonable explanation I can offer is that it’s one of Ryanair’s marketing tactics. News spread quicker by word of mouth then via any press releases, newsletters or any other marketing campaigns. Moreover, it’s reaaaaaaaally cheap.

I continued to wonder how this may work. Surely, Michael O’leary isn’t going to make it easy for us to figure out when he’s planning the next sale.

I went through all Ryanair’s special offers press releases and put their dates on a Google Calendar.

So I went ahead and analysed the press release calendar pattern quickly. Here’s what I found:

Ryanair Press Release Analysis

Ryanair Press Release Analysis

Almost 60% of all Ryanair special offer announcements were made on a Monday or Tuesday, with just over 20% made on a Thursday. They have never made any announcements on a Saturday, Wednesdays and Sundays being the least popular days when nearly 10% of their announcements were made.

The period analysed was between February 2007 and November 2009 as their announcements don’t go any further than the beginning of 2007.

Very interesting is the immense growth of press release popularity in the second half of this year when almost 60% of all special offer announcements were made – 34 out of 58.

The press release pattern seams very erratic. Some of the offers were prompted by bad publicity, e.g. ‘Ryanair gives away 1.1m FREE seats BBCPanorama lies’ (O’leary beautifully manipulated the whole Panorama crew who did publish his interview on their website).

Right, so what are we gonna do with the findings? There are a few tips we could bear in mind:

– don’t wait for the newsletter to announce any big sales

– they’ll come unexpectedly on Monday or Tuesday

– if not check on a Thursday

– you’re safe to go for a pint on a Friday because there will be no announcements on a Saturday

– Sundays should be quiet too, with only a handful of less important announcements made

Finally, judging from the popularity of the offers yesterday if there will be a sale tickets will go within a few hours. So be prepared to buy when the time comes.

I’d love to be able to provide any alternative analyses of this type but unfortunately weren’t able to find any. Looks like Ryanair’s not very popular with academics.

Anyway, hope this helps a little bit. Keep your eyes open and let me know if you spot any trends. And any big sales of course!

8 Ways to Get Cheap Ryanair Flights

Some travellers hate Ryanair for it’s user unfriendly policies, poor customer support and millions of other things. I travel often and it’s not usual for me to fly 5 times a year. That’s at least 10 flights each year. I’ve learned to travel as cheap as possible with Ryanair. Although they do have cheapest fares on all of their European routes, they often charge for

Ryanair

If you love it like I do, here’s 10 ways to enjoy your trips even more.

Our cheapest fares are available, on www.ryanair.com, for passengers who travel at off peak times (after 12.00 Monday to 12.00 Thursday and after 12.00 on a Saturday). Our lowest fares generally require an advance purchase of 14 days; however this can vary up to 28 days. Passengers can search for our lowest fares by checking the flexible search option box when selecting your departure and destination airport.

1. Don’t pay for baggage

I can’t  stress enough how important it is for me to travel light. One bag is all I need. Travelling with Ryanair you’ll need to pay for any item of luggage apart from your hand luggage. I’ve referenced One Bag a lot of times on this blog. It may not work the first time but eventually you’ll become a one-bag master. It takes a little thought, planning and patience. But it pays well. Both me and my girlfriend have travelled light for the past year. It gives you freedom, lets you enjoy your holiday even more and it’s cheaper.

If you buy 5 round trip tickets a year,  you’ll save £300 as opposed to anyone usually travelling with one item of checked bag and a staggering £1000 in comparison to those usually taking 2 suitcases. £300 means at least one more round trip for me and my girlfriend. Alternatively, you can spend this money on high quality lightweight clothes that will keep you warm and will dry quickly.

2. Don’t pay for insurance

If you travel often get an annual travel insurance that will cost about 15 pounds. Again, you’ll save about £45 on 5 round trips and can chose the cover that suits you best.

3. Don’t pay for priority boarding

Don't pay for priority boarding

Don't pay for priority boarding

 

 

 

Theoretically, all passengers could buy priority boarding and would all be standing in the same queue. It’s 8 pounds per return trip = 4 pints!

4. Don’t pay for anything on board

Raffle tickets, coke and smoke-free cigarettes are all great fun and help fund the cheap tickets. Thank you guys 🙂

 

Don't buy anything on board

Don't buy anything on board

 

 

5. Don’t pay credit card charges

Ryanair charges ridiculous amounts for all credit and debit cards apart from Visa Electron. Here’s more on how to obtain one.

6. Keep an eye out on offers

Ryanair’s special offers website is useful sometimes but I prefer Skyscanner.net. You’ll have to buy directly via Ryanair’s website anyway. But their search engine really gives you the best overview of the cheap flight offers. If you’re really determined you can experiment with various destinations and connecting flights combinations. Don’t forget to check out the guide to Sleeping in Airports. Sleeping in an airport may not sound like an great idea but it can help take prices of your tickets really low.

Remember to check other airlines for better access to cities. Ryanair’s strategy is to minimize costs by flying to unpopular remote airports.

7. Booking techniques

Booking in advance is usually the best way of ensuring you’ll get your tickets at a reasonable price. Prices may go up nearer to the departure but they also may go down. Ryanair’s sell outs are usually 2 weeks prior to the departure which ideal for last minute fans.

Also tickets tend to be least expensive in November, January and June. Yes, June is the beginning of the holiday season, this is when days are longest and weather is reasonably good. For some regions like the Mediterranean, Spain and France it’ll probably be too hot anyway for those used to the weather on the Isles.

8. Check your destination

Before paying for your £10 return check how easy and cheap it’ll be to reach your final destination. Ryanair prefers low budget small and remote airports that charge little and are unpopular with other airlines. Some of their flights arrive late at night when there is no other transport available. And a 50 mile ride in a cab is expensive everywhere in the world. Always sum up the cost of your flight and airport transport before you buy any tickets. It may be cheaper to pay more for air travel.

Ryanair: Priority Boarding

Priority boarding on Ryanair flights is a curious thing. Theoretically, the whole plane could pay for priority boarding and everybody would stand in the very same queue.

I personally never used it and usually there’s just a handful of people using the priority boarding. In fact, I usually fly with my girlfriend and quite frequently we simply wait till all passengers boarded the plane. Usually, we have no difficulty finding adjacent seats. Anyway, I prefer to wait and be separated from my GF for a couple hours than to wait in the queue for half an hour.

Priority queue is just another way of Ryanair making money on those who are ready to pay the extra fee to feel a little bit better. Which is good because that makes my tickets cheaper.

Ryanair: The Basics – Advice on Travelling with Rynair

Ryanair Baggage

Ryanair Baggage

Travelling with Ryanair for newbies

Ryanair offers shockingly low prices but some of their policies are equally extraordinary. They found a niche in the market where they are a leader. And they work hard for it.

Internet is full of horror stories, I personally witnessed a situation when a couple wasn’t allowed on board because Ryanair allows overbooking. That basically means they always sell more tickets than there is spaces. Just so you don’t get caught out. Some of their fees are really outrageous.

Anybody thinking of travelling with Ryanair should first read their FAQ.

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